Pop-up Sportswear Stores - The 'Reebok Flash

This bold, brightly colored pop-up store was designed by American designers Formvision for sportswear brand Reebok.

Reebok’s first ever pop-up store ‘Reebok Flash’ is located in a 3,000-square-foot gallery space in New York City and will be open until mid-December.

The flash store sells Reebok shoes designed in the 1980’s and also exclusive limited-edition shoes and clothing designed in collaboration with visual artists including Rolland Berry, John Maeda and the estate of Jean-Michel Basquiat.

"The design of the space plays with sense of depth and perspective, tricking the eye by extending three dimensional shapes into distorted graphic patterns,” say Formavision.