Mosaic Ads

IKEA ‘Long Live Diversity’ Campaign

Remember the Steve Jobs mosaic that went viral earlier this year which had his face created with Apple products? Well, it was bound to happen that ad agencies would jump on the idea. We’ve already seen Wonderbra billboards that use images of over 8,000 women, but IKEA stays true to the Jobs concept by having ads with faces of people made from mosaics of IKEA products.

Created by Forsman & Bodenfors (Gothenburg, Sweden), the ads are part of the ‘Long Live Diversity’ campaign which celebrates diversity with IKEA outdoor billboards on bus stops, train stations, and street signs. The billboards show mosaic images of people of all ages, shapes, skin colors and ethnicities.

Agency: Forsman & Bodenfors, Gothenburg; Media Agency: MEC; Reproduction/Retouch/Original: Factory F&B; Advertiser's Supervisor: Christine Eliasson; Project leader: Susanna Fagring, Olle Victorin; Production manager: Ewa Edlund, Elin Sohlberg; AD: Anders Eklind, Anna Helmet; Copy: Fredrik Jansson, Anders Hegerfors; Designer: Christoffer Persson; Illustrator: Charis Tsevis (Tsevis Visual Design).